'Vixen' Original Typeface
Project Details
Duration and Team
2-week-long project created by myself
Software
Illustrator and Figma
Deliverables
A graphic poster design of our original typeface that best expresses the aura and nature of the font.
Ideation
I created 20 variations of the letter "A" by applying principles of typography. Most of my designs were inspired by elements from nature and negative space. I experimented with concepts of typography such as external variation, internal variation, and distortion.
I selected the second design on the second row for my final prototype.
Implementation
I selected one of the designs out of my list. Using the grid method, I implemented the skeleton of this design by creating the letters "HOPTZFK".
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Final Prototype
'Vixen' was born. Versions A and B both symbolize the intense, intimidating, and risqué nature of this original typeface.