Home Town Olympics
Project Details
Duration and Team
3-week-long project created by myself
Software
Illustrator and Figma
Deliverables
Final Logo for 2024 Olympics
Why Chengdu?
Capital of the Sichuan Province, also known as the “Land of the Heavenly”, Chengdu’s urban life is unlike any other city. Locals enjoy a laid-back lifestyle due to its pleasant climate year-round, thanks to the city’s emphasis on nature conservation.
It is home to the Giant Panda, a national treasure you would not want to miss seeing. Despite its serene environment and friendly animals, you might want to get a kick out of our famously spicy hot pots and local delicacies.
This city is the ideal location for the 2024 Olympics.
Brand Attributes
Plenty of tea shops and tranquil weather are perfect for relaxation.
Relaxing
Locals dance in the parks almost every night. The people are super friendly and active.
Community
From Chengdu opera to national treasures, Chengdu embodies it all.
Culture
Chengdu has various ethnic communities living within its city and attracts many tourists.
Inclusive
Final Design
1. 5 Olympic Rings
2. Blue sash imitates the river of Chengdu
3. Chengdu historical bridge in the middle of the logo
4. 2024 written in Chinese scripture vertical format
5. The gold circle represents unity and pride of China and the Olympics